Digital Growth Blueprint Training Program
The Digital Growth Training Program, developed by CEO and founder James Robert Lay, teaches you a proven framework that shows you how to jump start your digital marketing while avoiding pitfalls. Commit an average of 2-3 hours a week to the Program for six months and we guarantee you'll begin to break free from the legacy marketing systems that keep you from maximizing your digital growth potential.
Your Instructor
James Robert Lay is one of the world’s leading digital marketing advisors for financial institutions. As the CEO of Digital Growth Institute, he has guided over 475 banks and credit unions on a mission to simplify digital marketing strategy to help financial institutions generate 10X more loans, deposits, and new accounts. James Robert is one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."
He is also a frequent guest lecturer at universities around the United States and has served on the faculty of the Southwest CUNA Management School and CUES Strategic School of Marketing. James Robert has spoken at more than 160 financial services events around the world and frequently shares his latest research and insights with dozens of leading publications including US News and World Report, The Financial Brand, the Breaking Banks Podcast with Brett King, American Banker, CU Times, and CU Journal among many others.
Course Curriculum
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StartDownload the Worksheet and Slide Deck
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StartLesson 1: What is Digital Marketing? (3:03)
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StartLesson 2: The Current Business Model (7:27)
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StartLesson 3: The Changing Consumer (5:56)
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StartLesson 4: The History of Digital Disruption (15:08)
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StartLesson 5: The Growing Digital Storm (7:23)
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StartLesson 6: The Digital Growth Blueprint (3:29)
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StartHomework (3:29)